Blog
Field notes on RAG, chatbot engineering, GTM and compliance.
- 7 min readdesignproduct
The anatomy of a useful chatbot: retrieval + reasoning + restraint
The three-part mental model we use to design chatbots that customers actually return to — retrieval, reasoning, restraint — and why missing any one of them is the reason most projects fail in month three.
- 7 min readcompliancecold-email
GDPR, LSSI and the cold email landmine in Spain
Spain has stricter rules on commercial communications than the GDPR baseline. A short, practical guide to sending cold B2B email in Spain without a €10K AEPD fine.
- 6 min readfranchiseoperations
Franchise onboarding with AI: slash new franchisee ramp time by 60%
New franchisees arrive, read the operations manual on Monday, and forget most of it by Thursday. A franchise-aware chatbot is the cheapest institutional memory you can buy.
- 6 min readinsurancevertical
Insurance brokers: answer '¿qué cubre?' in 5 seconds, not 5 minutes
The single most frequent question an insurance broker's call center handles — and how a policy-aware chatbot reduces the answer time from minutes to seconds without crossing regulatory lines.
- 6 min readreal-estatemultilingual
Why your luxury real estate agency needs multilingual AI
A Marbella villa doesn't sell in Spanish alone. Why multilingual AI is table stakes for the luxury segment, and where the cheap solutions quietly break.
- 6 min readgrowthcold-email
Cold email + AI demo: a repeatable playbook that gets 8% reply rate
The exact sequence, sample size, and hit rate of the cold-email-to-live-AI-demo motion that moved rag.art from zero to qualified pipeline in six weeks.
- 8 min readcomplianceeu-ai-act
EU AI Act compliance for chatbots — the solo founder's checklist
A practical checklist for solo founders and small teams shipping chatbots into the EU — what the AI Act actually requires, what it doesn't, and how to ship without lawyering up.
- 7 min readcomparisonmid-market
Chatbase alternatives: why mid-market needs a different tool
An honest take on where Chatbase fits and where it breaks down — and what to evaluate when you're past the 'first demo' stage and need something European teams can sign off on.
- 6 min readonboardingingestion
How to train an AI chatbot on your website in 2 minutes
A honest, step-by-step walkthrough of ingesting a public website into a RAG chatbot — what works instantly, what needs a second pass, and when to stop.
- 7 min readragarchitecture
RAG vs traditional chatbot — what changes in 2026
Why retrieval-augmented generation has quietly replaced rule-based chatbots for every serious B2B deployment — and the three places the transition still breaks.